In September 1963,
I became a member of the Sales Engineering group on the 7th floor of the
new executive tower; it had windows.
It was a slow start
at first - learning to think Commercial, in lieu of Military. This was
a whole new way of doing business, with one side benefit - that was the
ability to go with a salesman, when required, or on your own to visit
a customer. After assisting salesmen with brochures and studies for several
presentations, it was then my turn to visit an airline.
John Burton, Sales
Director for the Western part of the U.S. needed assistance at West Coast
Airlines in Seattle and United in San Francisco. Both carriers were interested
in the DC-9. United was already operating DC-8s and had been a longtime
Douglas customer. However, they had deep roots with Boeing at the higher
management level.
The next trip took
me on to Miami to give a presentation to Bud Maytag, President and owner
of National Airlines. Bud was of the Maytag (Appliance) family and was
very savvy on the airline business and impressed me. Of course, almost
everyone impressed me at first.
In June of 1964, because
I was the only one standing around with a passport, they selected me to
go to Saudi Arabia in support of Joe Pimentel, who had become the Mid-East
Salesman for Douglas. Joe was already in Jedda and needed someone as soon
as possible. I left the next day with all the required shots but one,
which was to be received in Jedda, a cholera shot.
The trip left from
Los Angeles, on to New York, Lisbon to Geneva, a night in Geneva, an overnight
in Beirut, then to Jedda. Toilet paper was everywhere around the airport
runways. Ramadan had just ended, and people were camped on the airport
proper and next to the runways when going and coming to Mecca for their
pilgrimage. Off the airplane, we passed armed guards, handing over our
passports until we left the country - not the warmest feeling one can
have.
The people that we
met in Saudi Arabia were friendly and this was my first contact with Mort
Byer, who was managing Saudi Arabian Airlines for TWA. Joe and I did our
job of holding off the British and their Lawrence of Arabia legacy. Joe
later sold Saudi Arabia DC-9-10s. During this trip, we were in and out
of Beirut on our way to Amman, Jordan-Tehran, Iran and Damascus, Syria.
On the trip to Damascus, we were driven by our Agents son - a Lebanese,
who thought he was the answer to all the women in the world, but a very
sharp young man. The car broke down one hour outside of Damascus, and
we sat and drank sodas at this lonely gas station while waiting for a
pick up from the airline. This occurred and we went on to give our presentation
to the airline personnel.
The one standout factor
on this trip was the anti-Israel attitude which was more the topic of
the day, rather than airplanes. They could not understand why we supported
Israel at the level that we did. We stayed away from responding as best
we could; there was no answer here.
Later, on our trip
to Royal Jordanian Airline, we were given a tour of Jerusalam and Bethlehem
- something that was not expected when I started on this odyssey. Nothing
seemed to change in this city over the past two thousand years. The Mediterranean
was beautiful, Beirut an active city, and the elegant Phoenicia Hotel
were both reduced to rubble shortly thereafter. The Persians of Iran left
a bad image upon me.
All in all, this was
a good way to experience International travel. However, this would be
the last trip to an International carrier for the next 19 years.
In November, I was
sent to Hawaii to support John Burton in his campaign to sell DC-9 Series
10s to Aloha Airlines. There are two airlines in the Hawaiian Islands
- Hawaiian and Aloha.
Hawaiian had been
operating in the Islands since the 1930's when aviation was becoming feasible
to operate a passenger service between Islands. At first, they operated
flying boats, and as business expanded, they were able to order the highly
successful DC-3.
Johnny Martin, at
the time a delivery pilot for Douglas, was on his way home on the Lureline
after delivering their first DC-3 when Pearl Harbor was attacked. The
DC-3s found themselves serving the U.S. military in the Islands during
the war. After the war, the airline went through equipment gyrations and
had been operating Convair 440s into the 60s.
The airline was purchased
by Jack Magoon, a neophyte in the airline business, but a native to the
Hawaiian Islands - a mixture of Irish-Chinese background. The family had
extensive land holdings in the Islands. Jack owned an elegant old home,
in which he was raised. It is located at the foot of Diamond Head, right
on the ocean, and one of the most beautiful spots in the world. It was
also said that Jack made a considerable amount of money during World War
II in the laundry business. He purchased the airline to provide himself
a higher image within the community and an image to enhance the Hawaiian
culture. Jack was high on Hawaii and Hawaiians. He always promoted the
Hawaiian peoples image. Jack Purchased the DC-9s from Harry Horjth, who
was the V.P. International Marketing for Douglas. These aircraft were
promised to be delivered in Spring of 1966.
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Hawaiian
Reps viewing the DC-9 Mockup
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When the sales campaign began at Aloha, the responsibility was given to
the Domestic Marketing Department Salesman, John Burton.
Aloha Airlines began
operations in the Islands after World War II. They started with DC-3s,
and in 1964 they were operating Fairchild F-27 aircraft, similar in size
to the Hawaiian Convair 240 aircraft. The airlines were so competitive
that their schedules reflected the same takeoff and departure times. Many
times, they would race each other to the end of the runway, so that they
could be first for takeoff.
Aloha was owned by
Dr.Hung Wo Ching, an astute businessman, who had an outstanding sense
of humor. The operations were handled by Ken Char, President; Pete Economou,
V.P. Operations; and Merle Halerstadt, V.P. Finance. We had, during this
campaign, become good friends of the Aloha people.
From the beginning,
John and I had a problem, in that the people who purchased the DC-9, Hawaiian,
had no contact with us to this date, and we were here to sell aircraft
to their competitor. During the Aloha campaign, we tried to keep a low-profile
with people from Hawaiian; it was difficult, but we did begin to meet
with them and to discuss their DC-9 plans, and get to know them better.
Our competition was
the BAC-111, the same aircraft we competed against in Saudi Arabia. The
aircraft were similar in size, but Aloha opted to purchase the DC-9. John
and I were pleased. He then called Long Beach to obtain delivery positions
for Aloha. Aloha, of course, wanted delivery dates similar to Hawaiians,
Spring of 1966. John was told that we did not have delivery positions
available until Spring of 1967. This was impossible for Aloha to give
Hawaiian a full years advantage with Jets. The English were offering Spring
1966 to Aloha for the BAC-111. With all the relationship build-up, making
friends and getting their trust, we lost it. Aloha purchased the BAC-111.
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