Rollin King, of the
future Southwest Airlines, had been building his base for an airline start.
He needed to get the approval of the Texas Aeronautical Commission as
this was, at the start, to be an intra-state carrier.
He also, in this time
period, put his financing together, which was required to get approval
to operate the airline. The only request that "money" had was
that they wanted someone with airline experience to run the operation.
Who else, but a fellow Texan ready to get back to Texas, Lamar Muse from
Central Airline Days.
Both Gerry Thomas
and Don Talmage were meeting with players in this drama, when they remembered
that I had sold Lamar the DC-9 at Central Airlines.
It was pretty well
known that they were leaning towards the 737 aircraft. Boeing had six
airplanes parked on the ground in Seattle from a carrier that had cancelled
their order due to financial difficulties. They were being offered at
a very attractive price. Douglas suddenly found themselves in the same
mode when Northeast airlines went belly-up and six DC-9 aircraft were
returned.
Lamar came to Long
Beach on his way to Seattle to give us one more chance to convince him
of our program. After our meeting, Lamar and I walked out to the car as
he was about to depart for Seattle. It was raining and we stood there
trying to piece it together. He said that he felt that it was the 737s
turn like it was the DC-9s at Central; however, if Boeing did not meet
his requirements on this visit, he would be back down in two days to purchase
the DC-9. Today, Southwest has over 200 737 aircraft.
Southwest was started
as a low-cost carrier and has successfully stayed that way because of
its roots and management. Frank Lorenzo could and would not create this
from a carrier from the regulated airline era which were the roots of
Continental and Texas International, as well as the employees.
When deregulation
came along and the low cost operators were unleashed on most of the regulated
airlines, the animosity grew through the rank and file, mostly at Frank
Lorenzo even when he was out of the industry.
Southwest was a tough
carrier to lose, but as Lamar stated, "your time will come around
again", as he opted for the DC-9 derivative, the MD-80, for Muse
Air, a few years later.
|