During one of our
vacation trips on Maui Island in Hawaii, I received a phone call from
Russ Thayer, who was now president of Braniff; Harding had moved himself
up to Chairman.
Braniff had received
an award to fly from Dallas to London and needed aircraft to fly the route
to qualify. They needed long-range aircraft and preferably wide-bodied.
Of course, if Harding had purchased DC-10s for South America, he would
have had the aircraft in his inventory. He had the one 747 he was flying
to Hawaii, and would have taken an additional 747 for London if it were
available. So it became a race to find used aircraft to get a DC-10 into
Braniffs system. Both Boeing and Douglas could not fit Hardings requirements
from the production line due to the long lead times. There was a possibility
that we could get three aircraft from Aero Mexico.
Leaving Maui behind,
reluctantly, I left for beautiful Dallas. The negotiations with Aero Mexico
were a "yes, we will," to a "no, we won't," let the
airplanes go. It dragged out long enough for Harding to close a deal with
American Airlines, who was attempting to get rid of 747 aircraft. Russ
wanted the DC-10, but the politics swung to Harding. This would be our
last attempt to put the DC-10 into Braniff.
Harding would concentrate
on 747s for the markets that he would attempt to initiate when deregulation
came along and awarded recent International routes. Russ would later want
to discuss the MD-80, but by that time Braniff was committed to growth
in the International marketplace, a road they would follow to bankruptcy.
What was interesting
was the change in Hardings thinking to a familiar pattern. Harding wanted
to stay with Boeing which fit Russes 727 decision. When it came to additional
expansion, Harding wanted to stay with the 747 because it was a Boeing
aircraft and Pratt and Whitney engines. This was as wrong as the 727 was
right. Russ was right all the way through - 727s to get the domestic fleet
in order, and DC-10s for South America. They only operated DC-8s in South
America. They never took advantage of the DC-10 and left alot of money
on the table. When Harding was expanding the airline with 747s, Russ was
looking at improving the efficiency of the airline with a small twin,
like the MD-80, too late.
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